Motoblur Hotel

Super Bowl Miami Beach 2010

During Super Bowl week 2010, Motorola’s new Motoblur mobile phone interface was projected larger then life on the Edison Hotel in Miami Beach.

egwrk reconstructed the Motoblur interface using the web browser, html, css, and javascript. Live twitter feeds and other social media trending topics were pulled into the the “blurbles”, allowing passersby to interact with the projected surface that covered the Edison Hotel. Behind the scenes, a custom administrative panel provided for monitoring incoming tweets. The installation also reported the weather for the cities, Indianapolis and New Orleans, the homes of the two teams to make it into Super Bowl.

This was another exceptional collaboration with Klip, who created stunning motion graphic work, immersing the interactive Motoblur interface.